This is a perfect example of viral marketing for mundane product like soda. This at a grocery shop(safeway) some where on the west coast. The store employees built sort of a mural of mario using nothing but pepsi container packs. In the video below you can see them loading up the pepsi packs. Hopefully, it won't all come down after all that effort. I am sure the packs are empty and they have used some glue to hold everything together. Brilliant Idea!! I am sure the store got some extra business why mario was stationed at the store. What would have been cool is if they could have made Luigi too.
Also, see some images of this place below (courtsey reddit user). Last image below is of Donkey Kong if you didn't already guess.
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